Powerball Partnerships, Sponsorships & Famous Faces

Powerball beyond the draw

Who has Powerball actually worked with?

Powerball has had documented relationships with celebrity spokespeople, television presenters, production companies, professional sports organisations, state lotteries, international operators and commercial licensees.

The relationship is not always the same. Ray Charles was used to advertise Powerball. NASCAR became an official sports partner. Dick Clark Productions jointly developed a national New Year's promotion. Licensed products can use Powerball branding without being part of the lottery itself.

This page separates those relationships so a shared broadcast, event appearance or celebrity encounter is not automatically described as an endorsement.

At a glance

The Powerball relationship network

PeopleSpokespeople, hosts, performers and promotional participants.

SportsNASCAR, disc golf, pickleball and organised sponsorships.

MediaGame shows, broadcasts and production partnerships.

LicensingCommercial products and authorised trademark use.

Famous faces

People with documented Powerball connections

Some represented Powerball directly. Others hosted, presented or appeared within an official promotion.

Person	Relationship	Period	Type
Ray Charles	Multi-state television and radio campaign promoting Powerball.	2001–02	Spokesman
Bob Eubanks	Hosted Powerball – The Game Show.	2000s	TV host
Todd Newton	Hosted Powerball Instant Millionaire.	2002 onward	TV host
Jessie James Decker	Powerball correspondent and later co-host for First Millionaire of the Year.	2019–23	Correspondent
Ryan Seacrest	Participated in official First Millionaire winner reveals.	2019–24 era	Broadcast
Mike Pace	Long-running presenter of televised Powerball drawings.	1992–2008	Drawing host
Laura W. Johnson	Actress and television presenter who has hosted national Powerball drawings.	Modern era	Drawing host
The Beach Boys	Performed during the inaugural First Millionaire Powerball VIP programme.	2019	Performance

Sport

Powerball sports partnerships

Sport has become one of the clearest areas of Powerball's national partnership strategy.

NASCAR & Powerball

Official Lottery Game partnership and national promotion.

Disc Golf & Powerball

Presenting partnership and the Powerball Cup.

Pickleball & Powerball

Title sponsorship of the nationwide state championship series.

Official partnership · 2023

NASCAR

Official Lottery Game

Powerball became an Official Partner and the Official Lottery Game of NASCAR in February 2023.

Presenting partner · 2026

Disc Golf Pro Tour

Powerball Cup

Powerball became presenting partner of the DGPT in a multi-year agreement.

Title sponsor · 2026

Pickleball

50 states

The Powerball Pickleball State Championship Series spans more than 55 tournaments across the United States.

Promotional people

Drivers and notable guests

Richard Petty, Erik Jones, Kyle Busch, Richard Childress and Tiffany Haddish have appeared within documented NASCAR Powerball promotional experiences.

Television & entertainment

Powerball beyond ordinary lottery advertising

New Year's Eve

Dick Clark Productions

Jointly developed First Millionaire of the Year beginning in 2019.

Production partnership

Television

Powerball game shows

Bob Eubanks and Todd Newton fronted Powerball-branded television entertainment.

Game-show era

Advertising

Ray Charles campaign

A major celebrity-led multi-state television and radio advertising campaign.

Celebrity advertising

Broadcast

New Year's Rockin' Eve

Powerball's $1 million promotion became part of a major national broadcast.

National television

Music

The Beach Boys

Performed for the inaugural First Millionaire VIP programme.

Official event

Film & TV

Product placement

MUSL has identified film, television and product-placement relationships as commercial opportunities.

Licensing opportunity

Commercial licensing

Where the Powerball brand appears outside lottery tickets

A licensed Powerball product can carry official trademarks without being part of the lottery drawing.

Casino

Powerball-branded slot machines

MUSL documentation describes licensed land-based casino products using Powerball intellectual property.

Licensed product

Merchandise

Official Powerball products

Powerball trademarks can also be licensed for authorised merchandise.

Brand licensing

Entertainment

Film & television use

MUSL has publicly invited opportunities involving television, movies and product placement.

Media licensing

Lottery network

Operators and international Powerball relationships

United States

Multi-State Lottery Association

MUSL coordinates Powerball on behalf of participating government-authorised lotteries and manages the wider national brand framework.

International · 2026

Allwyn UK / The UK National Lottery

In 2026, the UK National Lottery became the first non-U.S. lottery to contribute to the Powerball jackpot pool under an agreement between MUSL and Allwyn UK.

History

Powerball partnership timeline

1992

Powerball launches

Televised drawings begin creating recognisable Powerball personalities.

2000s

Game-show era

Bob Eubanks and Todd Newton host Powerball-branded television programmes.

2001–02

Ray Charles campaign

The musician appears in multi-state Powerball television and radio advertising.

2019

New Year's partnership

Powerball and Dick Clark Productions launch First Millionaire of the Year.

2023

NASCAR

Powerball becomes the Official Lottery Game of NASCAR.

2026

Expansion

Disc golf, pickleball and the UK agreement broaden Powerball's partnership footprint.

Research approach: This page prioritises Powerball, MUSL, participating state lotteries and named partners. A celebrity appearing on the same broadcast or attending the same venue is not automatically classified as a Powerball endorsement. Sources: Powerball / NASCAR ↗ · Powerball / DGPT ↗ · Powerball / PPA ↗ · Delaware Lottery / Ray Charles ↗